Global Talent Marketing
Attention that belongs to someone.
Brands are not looking for ad inventory. They are looking for a face that still fits in two years. We build the partnership in between — selection, rights, dates, delivery — and stay at the table through the review.
Three desks
An enquiry here arrives from three directions.
01
Agents and management
You look after a talent and field requests there are neither the hours nor a brand-side network for. We take that part on as an extension of your own desk — you stay copied in and you decide with us.
02
Talent
Anyone who stands on a stage has a value beside it — in sport, in music, in front of a camera. If you are already represented, we speak to your representation first.
03
Brands and agencies
You are looking for a face for a campaign, not a line in a reach table. Audience, timing and scope are enough for a first pass — names come after that, with reasons attached.
The mandate
Five things a partnership stands on.
The mandate is narrow, deliberately
We take on the brand partnerships, not the representation of the talent. Whoever already looks after a talent stays responsible, stays copied in and decides with us. A narrow mandate is not a small one: it is one nobody has to argue about afterwards.
A talent is not ad inventory
Sport, music, creators: what a brand buys is attention that belongs to somebody — and that can be lost. So we test every enquiry the other way round as well: what does this partnership do to the talent once the campaign is over?
The briefing first, the names after
Audience, tone, term, budget range. Then a reasoned selection — three to five names with the reason attached, not a list of whoever happens to be free.
Rights and terms are settled up front
Which assets, which channels, which territory, for how long, for what fee. In writing, before anything is produced. Renegotiating costs both sides more than settling it at the start ever would.
Campaigns fail on the calendar, not the concept
Shoot days, appearances, sign-off routes, travel — and the commitments a talent already has. We plan backwards from the tightest date and say no early when a window does not exist. A date nobody can keep is more expensive than a no.
Our Work
Everything we take on.
Brand partnerships — for talent, for their representation, and for the brands that book.
- Winning brand partners
- We do not wait for inbound requests. We approach the houses a talent genuinely belongs with — from kit makers to brands with nothing to do with sport.
- Selecting the right talent
- We read your briefing and suggest names that fit it — not the ones who happen to be free.
- Coordination with existing representation
- Whoever already looks after a talent stays on board and stays copied in. We work alongside representation, never around it.
- Rights, terms and fee
- Which assets, which channels, which territory, for how long, for what fee. Settled in writing beforehand.
- Content and social collaborations
- Work that lands on the talent's own channels, not only in the media plan.
- Appearances, events and activations
- Shoot days, logistics, sign-off and the commitments a talent already has — the part that sinks campaigns.
- Delivery and review
- We stay to the end and tell you afterwards what actually worked.
It does not start with an offer. It starts with a question.
Tell us what this is about.
A talent you look after. A campaign still missing its face. Or an enquiry sitting on your desk that does not belong there. We answer with a concrete proposal, not a deck.